Consider the following facts. Mobile ecommerce is expected to increase 65% annually through 2015. Smart phone sales are predicted to surpass the sales of personal computers. A significant increase has been observed in mobile social networking activity, the use of mobile phones to send email and other social/geo apps like Foursquare.
All of the above signs point to one common trend showing us that mobile phone usage goes far beyond making calls and texting. With mobile marketing and mobile commerce picking up speed, here are some essential mobile marketing resources that will keep you up-to-date with the world of mobile marketing.
Google Mobile Ads Blog: Google’s mobile advertising resources have considerably increased with the acquisition of AdMob. Both Google Mobile Ads Blog and the Google Mobile Blog, provide plenty of relevant information related to mobile advertising.
Mobile Marketer: The Mobile Marketer publication is headed by Editor-in-Chief Mickey Alam Khan and has on its staff renowned specialists like Giselle Tsirulnik and Dan Butcher. This is an extremely useful mobile marketing resource that provides tons of information on mobile marketing and commerce.
Mobile Marketing Watch: Also worthy to be checked out is the online mobile marketing news site, Mobile Marketing Watch from mobileStorm, which has a wide range of news items.
Mobile Marketing Association: The MMA which is headquartered in New York is a worldwide organization with over 700 members. Its charter is to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The Mobile Marketing Association also hosts 5 global forum events each year called the MMAF (Mobile Marketing Association Forum) which is held in Singapore, New York, Sao Paulo, London and Los Angeles.
Mobivity: This is another blog worthy of mention that presents a great view on mobile marketing.
Marqui Blog: The PowerPoint decks on mobile marketing which is featured in the Marqui blog covers future trends and innovation in mobile marketing /advertising and is an excellent marketing resource.
The book on Mobile Marketing: Cindy Krum’s book “Mobile Marketing: Finding Your Customers No Matter Where They Are”, is a great foundation for those wanting to know more about the important role mobile marketing plays in the online marketing mix.
DMA Retail Roadmap to Mobile Marketing: This presentation by Joel Morrow of Mobile Fusion presents several case studies and the top practices used for retail mobile marketing.
This list is not all-inclusive but covers major ground in resources available on mobile marketing and advertising.
