Content marketing can be defined as quality content of any form that is shared and distributed in order to engage consumers and prospects. But does your business need to incorporate a content marketing strategy into their overall online marketing strategy? Statistics have shown that the need additional content for internet users to consume has been rapidly increasing as more and more businesses go online. Content can be created in different formats including, website content (exclusive and web adaptations), newsletters (print and online), email blasts, white papers, podcasts, webinars, magazine supplements and webisodes.
Incorporating useful, engaging and SEO friendly content into your online marketing strategy will go a long way in making your business a success. Here’s how a well-defined content marketing strategy works:
Content marketing improves your search engine rankings: Online content containing relevant keywords help your website rank higher in search engine results pages (SERPS). The more on-site content you have the more higher your ranking will be.
Content marketing builds brand loyalty: Providing quality content on a regular basis builds brand loyalty, as customers will continue to come back for more.
Content marketing helps in reputation management: Building content using the various formats and channels available on the Internet helps in building reputation management, since the more online content you have the more ‘online real-estate’ you occupy in SERPS.
Content marketing creates user engagement: Content management indirectly increases the chance of a purchase or lead generation. When an Internet visitor reads your blogs or listens to your company’s podcast they are interacting directly with your brand and are more likely to make a purchase or subscribe to a service.
Content marketing develops leadership positioning: Your chances of gaining the market leadership position increases if you provide consistent useful information that is relevant to your service or product.
Developing and implementing a content marketing strategy takes time and effort but in the long run it will prove to be more effective in achieving better results.
