There were days when organic traffic was everything. Every SEO analyst worked with just one focus on mind to drive in organic traffic. Organic traffic was the only way to get ranked better while bringing in the targeted customers. A lot has changed recently though with paid ads, bing ads, and social media marketing to name a few. But all these changes does not mean that organic traffic is to be neglected
Organic traffic is still a very important factor as it brings in relevant traffic. Paid ads perform better than organic traffic but they are mostly for conversions and not for driving traffic to the website. Having a balance on both organic and paid traffic will help in increased traffic and also bring in better conversion rates.
A lot of websites get traffic from Facebook these days, in most cases it remains the single most source of traffic for websites. Though it is good to have huge traffic through a single referral source depending entirely on social media may not be good in the long run. If the social media platforms decide to make everything displayed though them as paid activity then businesses running depending on mainly on them are likely to take a hit.
The problem with paid referral sources is that it is entirely dependent on the money being spent. If you decide to cap on the budget for whatever reason, you are bound to see a definite hit in the traffic volume. With organic search you are spread across wider area attracting different type of people. If the visitors like what they see on your page they are bound to come back or refer your site to their friends which still remains one of the best ways to increase the quality of your website.
In other words organic traffic is completely a different type of traffic compared to the paid ads and social media traffic. Organic traffic is about what people are looking for, these are a wide and diversified range of people who are looking at search engines for their specific needs, the traffic is more relevant and your presence on the top of the rankings is a good standard for your business.
