Facebook has undoubtedly become an integral part of the online marketing strategy of most businesses. Understanding how to manage SEO Facebook strategies is necessary for your online campaign to succeed by reaching out to Facebook’s total user base, and progressively acquiring more fans on Facebook.
Here are 10 SEO techniques and tactics every Facebook Page owner/manager needs to know.
- Choose Appropriate Title: It is vital to choose the most appropriate title for your Facebook Page, which matches the real name of your business as closely as possible. The name of your Page is your identity, and it should legitimately characterize your business. Trying to change your Page title by including high value generic keywords will harm your Page’s viral growth rate.
- Select Relevant URL: Selecting the best and most relevant URL for your Facebook Page is also very important.
- Use Keyword Rich Content: One fundamental SEO strategy is to include content that is densely populated with keywords as close to the top of the Page as possible, in the “About” box.
- Include Additional Keywords: Another strategy is to include additional keywords, content, and significant links in the “Info” tab, which will increase the content rating of your Facebook Page for various types of Google queries.
- Build Static FBML: Building “Static FBML” boxes and tabs on your Page to contain lengthy static content and additional hyperlinks is a useful SEO technique.
- Post Direct Links: A further technique is to post direct links to your website in your Page’s stream, by either including the links within the text of status updates or using the “attach link” feature in Facebook.
- Add Captions To Photos: Including photos with captions, details of events, and creating a discussion forum on your Page is also necessary to generate interest in your business.
- Use Find Us On Facebook” Badge On All Your Sites: Getting more inbound links to your Facebook Page will boost its PageRank, and this can be achieved by posting links to your Facebook Page on all your websites, and by using the “Find Us On Facebook” badge.
- Get More Fans: A high number of Facebook fans equals increased visibility for you, which translates to more links to your Page within Facebook. So, work towards getting more fans to increase your intra-Facebook inbound links.
- Build Up Intra-Facebook Linking: And finally, it is crucial to build up intra-Facebook reciprocal linking by getting the fans of your Facebook Page to review, comment on, and “like” the content in your stream.
Creating and developing your Facebook Page involves creative planning, innovation, and effort, and the optimum use of these SEO strategies will boost your Page’s viral growth rate.
