How Frequently should a Website be Redesigned?

Website Redesign

One rule that defines the success of a business site is the number of times the website has been redesigned or re-engineered.

‘Set it, forget it’, this concept ain’t going to work anymore, especially when you have a growing business in one hand and stagnant website on the other.

Also, the frequency a website is redesigned should not be done with a very large node gap. The reasons? We are definitely going to learn about them in this blog post. But first, let’s have a glance through some interesting points that will give us more room to understand the importance of website redesigning.

Speaking of the facts, here they are,

  • First impressions are 94% design-related (Source: kinesisinc)
  • 75% of users admit trusting an organization based on their website (Source: Stanford credibility research)
  • After a web page loads, users take 0.05 seconds/50 milliseconds to form an opinion. (Source: impactbnd)
  • 40% of browsers abandon a website if it takes more than 3 seconds to load. (Source: hosting facts)

The Website Shelf-Life: How do you know it is reaching its Breaking Point?

Does your website,

question mark website redesign

  • Has a good number of a visitor but witnessing only less number of conversions?
  • Do your customers complain that website isn’t working anymore? I mean the lack of good user experience?
  • Or, do you feel that your website has lost its definition in space and time?

Deconstructing the points: 5 Signs that a Website needs Redesigning

  • Is your Website meeting the Objectives?
    • With time everything changes.
    • Trends change all the time, so it’s quite necessary your website is with these so-called trends, whatever they may be because that is how the world connects.
    • So if the objective of your website is to connect with the world and make business, your question should be like, is it happening?
    • Not meeting the business objectives is the first sign that you need to work on your website design as it forms the first point of contact.
  • Your business is growing, but is your website?
    • Your website should be representing your future, but if it’s still holding on to the past, then it’s time you give it a spin through redesigning.
    • Do some measuring and research and see if your website is progressing in terms of search rankings and visibility.
    • If we have to understand the basic purpose of having a website, it is to cater the needs of people irrespective where they geographically stay. When your business is providing valuable services or extending its wings to more number of services, customers or the target audience as we call them should be aware of what you have for them and it will happen only when your website is connecting to them.
    • And if your website is not doing that, check in what terms it is outdated and work on the redesigning strategy.
  • Is your Website Mobile-Optimized?
    • Take this point as a continuation for the preceding one.
    • According to statista, the number of mobile users is expected to reach five billion by 2019, while the SmartPhone users are forecasted to grow from 2.1 billion to 2.5 billion, everything in the timeframe from 2016-2019.
    • The question is,
    • How effectively is your existing website a part of that mobile ecosystem? Is your website accessible to the Smartphone and tablet users? Because you know they form a large part of that demographic where you can expect some promising conversion numbers for your business.
    • If your website design is still not responsive then you are leaving too many opportunities on your table.
  • Conversion Rate Vs Bounce Rate: Which is higher?
    • What is Google analytics saying about the performance of your website?
    • Numbers, percentages, do remind you about the need to look into the health of your website. Certain design metrics often have a larger role in defining the ratio of conversion rate and bounce rate.
    • If the bounce rate is high lately, then,
      • – The visitors are sensing poor design.
      • – The navigation and usability are not superimposing.
      • – The page loading speed is bad.
      • – Irrelevant content.
      • – The landing page is not optimized.
    • The key point here is your website redesigning strategy should address all these aspects to get your website generate some sales and revenue for your business.
  • Is your Website Reflecting your Brand?
    • At last, we are discussing something that should have been done before.
    • People speak a lot about branding, what is that and how exactly a website design influence people to be a part of your organization?
    • A brand differentiates one business from the other. A brand cannot be explained in words, it needs to be represented in a unique way such that when people think of buying, and your brand should make a presence in their minds.
    • A website helps in doing that. For a brand, a website is a medium to be represented efficiently.
    • So, if a website does not represent what your brand stands for, then certainly there is a problem and you should immediately focus on redesigning your website.
    • Now the question how often a website should be redesigned? Since trends change all the time, technologies upgrade all the time, two years should do justice.

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