With the Internet taking center stage of our lives, business blogging is no longer an option but a necessity. A successful business blog can bring the required attention to your business, attract new customers and develop a loyal customer base.
Enthusiastic first-time bloggers often get disappointed when they don’t see immediate results. This often occurs because of some common mistakes that new bloggers tend to make. Listed below are five business blogging mistakes that are to be avoided at all costs.
Your blog lacks a sense of direction or strategy: Every business blog must have a clear sense of direction as to what the aim of the blog is going to be and what users can expect when they visit it. Having a clear sense of direction will help you stay focused and in turn build a faithful audience.
Your blog reads like a press release: Most businesses tend to use their blogs as a press center. But it is important to remember that blogging is not an impersonal, self-promotional tool but rather a medium to converse with your customers. The rule here is never to update a press release on your blog. You can instead use original writing in a conversational style to announce new product launches and other business announcements.
Your blog does not encourage conversation: Blogging gives business owners the unique opportunity to connect with their customers, and this cannot be achieved without enabling conversation. Be sure to reply to reader comments even if they are negative. Also participate around the blogosphere by leaving comments on other blogs within your industry circle.
Your blog is not updated regularly: Regularly updated blogs are the one’s that are read the most. Whether it is a daily, bi-weekly, or weekly blog make sure that your blog is always posted on time. This is an important aspect of blogging that should not be neglected.
Your blog is hard to discover over the Internet: However good your blog is, it will never get the required readership unless it is well linked and easy to discover. Promote your blog by linking to it prominently to your company’s website, by using a full RSS feed and by linking it to social media sites like Facebook and Twitter.
