google-adwords

Latest Google Adwords Updates

Google have launched two new bidding tools, target opt-in recommendations and target CPA simulator. Target CPA simulator will estimate the effect to conversions if the target CPA is modified. For eg: if the target CPA is increased from $10 to $12 then it will show the net spend and will also show the number of…

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mobile-app

Role of SEO in Ranking Mobile Apps

With the emergence of mobile apps as the front runner in day to day activities, the future demands the needs for SEO to extend their focus in ranking these mobile apps too. A detailed insight into the future of SEO has been discussed at SMX West 2015. The importance of combining structured data and mobile…

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