Importance of Meta Data

Metadata as the name suggest is about data. Meta data plays an important role in search engine optimization as it serves as the source for search engines for the information they are looking for on web pages. Without metadata the ability to drive consumers to a particular website is particularly weakened. Almost all metadata is…

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seo-tools

Useful SEO Tools

Here are some SEO tools that can help the tasks of SEO analysts easier. Mozbar Mozbar helps in analyzing the page authority, domain authority and social stats of the pages listed from a keyword search. It can also help in viewing information like meta tags and page speed. Ahref Ahref helps in showing link and…

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seo metrics lg

Key SEO Metrics

Keyword Rankings Keywords Rankings can help in measuring performance of trying the particular keywords you are trying to rank for. Even though traffic from keywords aren’t significantly higher measuring their performance helps in understanding whether you’re targeting the right keywords, whether you are growing in the right direction.

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google-adwords

Latest Google Adwords Updates

Google have launched two new bidding tools, target opt-in recommendations and target CPA simulator. Target CPA simulator will estimate the effect to conversions if the target CPA is modified. For eg: if the target CPA is increased from $10 to $12 then it will show the net spend and will also show the number of…

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mobile-app

Role of SEO in Ranking Mobile Apps

With the emergence of mobile apps as the front runner in day to day activities, the future demands the needs for SEO to extend their focus in ranking these mobile apps too. A detailed insight into the future of SEO has been discussed at SMX West 2015. The importance of combining structured data and mobile…

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