Mobilegeddon

Mobilegeddon

Google has preannounced an algorithm update stating that the mobile rankings would now differ for mobile-friendly sites starting from April 21st. The impact of this update is expected to be smaller. This update is expected to penalize websites that did not provide a positive experience for mobile users. Some experts predict that the impact would…

Read More

What is Responsive Web Design?

Until a few years ago, websites were designed specifically for laptop and desktop screen resolutions. While this worked perfectly fine, the advent of web capable smart phones, tablets and plethora of other devices, have brought about the need for an adaptable web design that allows websites to be viewed effortlessly on any device. Responsive web…

Read More

Mobile SEO Best Practices 2012

Popular mobile trends marketing website Mobile Marketer reported that some brands are now finding that more than 30 percent of all searches come from mobile devices. This leaves us in little doubt about the importance of mobile SEO for effective mobile search campaigns, especially in the aftermath of the Google Panda and Penguin Updates. Read…

Read More

How Social Media Marketing Helps Improve Traffic to Your Websites

It is a well known fact that social media marketing no longer remains an option in your online marketing mix, but has become a necessity for all businesses, especially B2C (business-to-consumer) businesses. By establishing a strong social presence, businesses gain the power to communicate directly with their target audience and thereby the opportunity to change…

Read More