Website Design Trends For 2020

Websites are not just about visibility anymore, but are the only possible touch points for clients throughout a relationship – before, during and after a purchase. Unlike other touch points that are limited to a specific phase of the relationship, websites are built to handle a client throughout the journey. It therefore makes perfect business sense to have the best designs and interface in place to ensure that clients have a fulfilling experience.  Designs are intrinsically linked to functionality and not limited to visually mind blowing creativity.  So here’s a peek at the rule book for website designs.

1. Turn on the spotlight with white spaces – Website designs need to strike the right balance in the amount of white spaces on web pages. The whole idea is to highlight specific elements, and improve readability of the content on the pages. However, overdoing it is as bad as too little. The rule of thumb is to have white spaces as a part of the design and not “as the” design.
2. Simplified navigation – Moving around within a website has to be as simple as possible. You are not throwing a challenge to visitors to hunt down a page or an element. A visitor should find it easy to identify the desired section and access the content/services. This effectively includes the need to club information into appropriate sections and use suitable creatives.

3. Split screens – Website designers are always up against the challenge of de-cluttering designs, without leaving out important information designs. Loading a page with information pushes a design into the category of cluttered, while leaving out information/images makes the page less informative. The way out is to split screens vertically, which permits designers to offer as much information as possible without confusion.
4. Hyper-realistic 3D designs – Advances in technology have made realistic image creation and representation possible. Clients crave immersive experiences as an alternative to an “in-person” experience. It is therefore necessary to use imagery and design concepts that are as close as possible to virtual reality that is still out of reach for most clients primarily due to costs involved and the developing phase of the technology.

The right designs can not only win clients, but keep the flock together. The right design elements and functionalities combine to create a fulfilling experience that clients seek. Professional website designers possess the right mix of experience across the technology stack, the creativity necessary for visual mastery and exposure to the latest trends to build websites with compelling designs.