2010 witnessed quite a few specific SEO strategies and most of them that worked well in the online marketing world will carry over into 2011. Here are the top 10 SEO trends that will build better links and produce more qualified leads.
- Social Media Marketing
Social media marketing will become more prevalent in the coming year. With search engines putting more emphasis on the popularity of links shared through Twitter and Facebook, social media marketing will become a necessary SEO tool that can be used for link building.
- Video Marketing
Reports have conformed that the conversion rate of visitors from YouTube, Vimeo, and other video sites are about 20 percent higher than from search engines. This video marketing trend is sure to continue in 2011.
- Mobile Marketing
Mobile marketing is constantly expanding with the rise in mobile technology that includes smartphones, apps, widgets, text message (SMS) marketing, image and audio searches, location-based marketing through social media, etc. This has increased the need for search marketers to embrace mobile technology and make their products and websites mobile friendly.
- Local Search Marketing
Local internet marketing has made it absolutely essential for local businesses to be on Google Maps. This is because almost 90 percent of shoppers search Google to look for local businesses.
- Conversation Optimization
Though not technically part of SEO, conversation optimization helps determine the success of any SEO campaign. Conversation optimization helps turning more visitors into paying customers by testing different designs, call to actions and other details to find out what converts website visitors into leads and sales.
- Content Marketing
Content marketing is a powerful search strategy that will increase natural link building, establish thought leadership, make companies more interesting on social media and drive traffic and leads to your site.
- Pay Per Click Advertising(PPC)
Pay Per Click (PPC) Advertising still remains an essential element of search marketing since it not only helps test what keywords deliver the highest quality of traffic to your site but also gives your business a boost in terms of much needed traffic.
- Email Marketing
Email Marketing made a strong comeback in 2010 and will continue to do so in 2011, since email is still one of the best ways to remarket to those visitors whom you’ve attracted to your site through SEO and PPC.
- Blogging and Guest Blogging
Blogging will continue to be a valuable tool for link baiting, thought leadership and to leverage social media to drive leads and website traffic. Guest blogging will also continue to gain success as it offers a great way to obtain quality links and extend your network.
- RSS Feeds
RSS feeds which can be used in list building and in syndicating your web content and blog posts to interested individuals, will continue to remain as an effective tool of online marketing in 2011.
